FREE “Be Your Own Culture” Sticker!
No Credit Card Required!!
DNF Happens Months Before Your Race
Written By George CallahanWhen you toe the line for your first ultra marathon, or any race after, there will be someone running with you that no one else can see. His bib has no number. It simply reads "DNF." He's right there when you start the long journey down the...
What I Learned About Pain At My First 100 Mile Race
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!If a person hasn't experienced physical pain in union with mental and emotional pain, an ultra marathon could be a worthwhile lesson in pain management. What is...
Ultra Marathon Training: Crush Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
Fasted Running Is Your Best Friend: 3 Reasons To Try It
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!For thirteen miles, I felt invincible. For the final three, I wasn't sure I'd finish. I felt like I did near the end of my first 100 mile race, although with much...
The Best Ultra Marathons: Is Yours On The List?
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"What's the best ultra marathon?" Is it the most remote or adventurous like Marathon des Sables, the most challenging like Badwater or the H.U.R.T 100, or is it...
Ultra Marathon DNF: Yes, You Failed. Yes, It’s Okay.
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!I was perusing some online ultra marathon running groups last weekend and came across a post about DNFs in ultra running. DNF stands for "Did Not Finish;" the...
The Pain Cave
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!What is your perspective on ultra marathon running? Adventurous and exhilarating? Calming and therapeutic? Full of pain and suffering? Pain management has much to...
“Find the Time” to Train for Your UltraMarathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I'd love to sign up for an ultra marathon! I just can't find the time to train or be away from my responsibilities. It's just not for someone like me." Find...
An UltraRunner’s Secret Weapon: Patience
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!An ultra marathon demands patience. An ultrarunner must abide by patience. Patience may be the secret weapon missing in your endurance-training arsenal. Welcome...
Why Run An Ultra Marathon? To Find A Taller Peak…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering...
Hitting the Wall in Running
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!The Wall. You've Hit It. Fatigue is the ultimate mental battleground. Your body is pulling one way, and your tapering will is pulling another. Your feelings...
“UltraRunners are Crazy”
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"UltraRunners are crazy." He peers through the trees. "I don't see them." "They're out there, I saw them!" "Wait. Yes! I see them, too! Up that ridge; there!...
Are Ultra Marathons Bad For You?
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Are Ultra Marathons Bad For You? "Boy, That's a Long Distance" I remember the first time someone asked if I ever wanted to run a marathon. My longest run to that...
5 Ultra Marathon Workouts You’re Not Doing
FREE "Be Your Own Culture" Sticker! No Credit Card Required!!5 Ultra Marathon Workouts to challenge your mind: The Wicked Trail The following 5 ultra marathon workouts are not for the faint of heart. They're not for people who are new to fitness...
How NOT To Train For An Ultra Marathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!When Planning Fails I signed up for my first 100 mile ultra marathon riding the high of having just finished my first 50 mile race. I knew 16 weeks was plenty...
Go Farther So You Can Go Further
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The mantra of the ultra marathon runner: Go Farther So You Can Go Further. This idea holds little value to most; physical exertion is understood to be punishment....
Burning River 100 Race Report: My Wicked Trail
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Burning River 100 Race Report My Wicked Trail My 2018 Burning River 100 Race Report may not look like some of the other race reports you’ve read. I’m not...
Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
best-selling Gear
-
Women’s “Dismantle Your Wall” Tech Tee
$34.00 -
Women’s “Comfort Is A Lie” Tech Tee
$34.00 -
Women’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Comfort Is A Lie” Tech Tee
$34.00 -
Men’s “Dismantle Your Wall” Tech Tee
$34.00 -
“Be Your Own Culture” Performance Trucker Hat
$32.00 -
“Comfort Is A Lie” Performance Trucker Hat
$32.00 -
“Go Farther” Post-Race Tee
$25.00
latest articles
DNF Happens Months Before Your Race
Written By George CallahanWhen you toe the line for your first ultra marathon, or any race after, there will be someone running with you that no one else can see. His bib has no number. It simply reads "DNF." He's right there when you start the long journey down the...
What I Learned About Pain At My First 100 Mile Race
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!If a person hasn't experienced physical pain in union with mental and emotional pain, an ultra marathon could be a worthwhile lesson in pain management. What is...
Bel Monte 50 Mile Race Report
Written by George Callahan We didn't expect snow, and we didn't expect my sister's SUV to be front-wheel drive. Weather in the mountains of Virginia is fast-changing and not always perfect in prediction, just like an ultra marathon! My first mountain ultra marathon,...
5 Things Your First Ultra Marathon Will Teach You
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!You've signed up. You've decided the Wicked Trail is meant for you; you want to experience your first ultra marathon and all the joy that comes with conquering,...
Light 2 Light 50 Race Report: First Ultra Marathon Victory
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Ultra marathon running isn't about winning, unless it is. Ultra marathon running is subjective; a person's journey through the darkness, down the Wicked Trail, is...
Ultra Marathon Training: Crush Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
One Week From The Light 2 Light 50 Mile Run
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!My third ultra marathon, in my home state of North Carolina, has nearly arrived. The Light 2 Light 50 Miler will take place one week from today; I haven't run...
Fasted Running Is Your Best Friend: 3 Reasons To Try It
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!For thirteen miles, I felt invincible. For the final three, I wasn't sure I'd finish. I felt like I did near the end of my first 100 mile race, although with much...
The Best Ultra Marathons: Is Yours On The List?
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"What's the best ultra marathon?" Is it the most remote or adventurous like Marathon des Sables, the most challenging like Badwater or the H.U.R.T 100, or is it...
Ultra Marathon DNF: Yes, You Failed. Yes, It’s Okay.
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!I was perusing some online ultra marathon running groups last weekend and came across a post about DNFs in ultra running. DNF stands for "Did Not Finish;" the...
You’re to Blame
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!There are people in this life that are walled in. They're stuck in the parking lot, but they don't even realize it. Over the wall, this wall that surrounds the...
5 Ways to Be Your Own Culture
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I decided to truly embrace this mantra, this mantra of the Wicked Trail, after I bought my husband one of your hats and saw how much he loved it. I wanted to...
An UltraRunner’s Secret Weapon: One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
The Pain Cave
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!What is your perspective on ultra marathon running? Adventurous and exhilarating? Calming and therapeutic? Full of pain and suffering? Pain management has much to...
“Find the Time” to Train for Your UltraMarathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I'd love to sign up for an ultra marathon! I just can't find the time to train or be away from my responsibilities. It's just not for someone like me." Find...
Zero-Drop Shoe Transition: An UltraRunner’s Guide
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I ran my first marathon in Brooks Glycerin 15s. I ran my first ultra marathon in Brooks Glycerin 15s. I ran my first 100 mile race in Brooks Glycerin 15s. Each...
An UltraRunner’s Secret Weapon: Patience
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!An ultra marathon demands patience. An ultrarunner must abide by patience. Patience may be the secret weapon missing in your endurance-training arsenal. Welcome...
Become An UltraRunner: The First Step
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!So you think you may want to run an ultra marathon, to become an ultra runner? You think you might want to enter the ranks of the uncommon, the men and women...
Why Run An Ultra Marathon? To Find A Taller Peak…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering...
How to Run 100 Miles: ACTION
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!How to Run 100 Miles "People don't do that," I thought. "Nobody can run 100 miles! How do you run 100 miles?" When I first learned of ultra running, this was my...
Hitting the Wall in Running
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!The Wall. You've Hit It. Fatigue is the ultimate mental battleground. Your body is pulling one way, and your tapering will is pulling another. Your feelings...
“UltraRunners are Crazy”
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"UltraRunners are crazy." He peers through the trees. "I don't see them." "They're out there, I saw them!" "Wait. Yes! I see them, too! Up that ridge; there!...
Are Ultra Marathons Bad For You?
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Are Ultra Marathons Bad For You? "Boy, That's a Long Distance" I remember the first time someone asked if I ever wanted to run a marathon. My longest run to that...
5 Ultra Marathon Workouts You’re Not Doing
FREE "Be Your Own Culture" Sticker! No Credit Card Required!!5 Ultra Marathon Workouts to challenge your mind: The Wicked Trail The following 5 ultra marathon workouts are not for the faint of heart. They're not for people who are new to fitness...
How NOT To Train For An Ultra Marathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!When Planning Fails I signed up for my first 100 mile ultra marathon riding the high of having just finished my first 50 mile race. I knew 16 weeks was plenty...
Go Farther So You Can Go Further
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The mantra of the ultra marathon runner: Go Farther So You Can Go Further. This idea holds little value to most; physical exertion is understood to be punishment....
You Might Regret Not Running An Ultra Marathon
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Regret is a festering negativity, a self-blame for mistakes that have come and gone. Leave regret behind: run the ultra marathon. Do you fear the regrets that hide...
Why Run an Ultra Marathon? Because Seriously, You SHOULD…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"An Ultra Marathon? Why?" Ultra marathons are often spoken of in hushed tones between crazy people who find pleasure in pain and peace in hopelessness. I was...
Ultra Marathon Groups and The Wicked Trail
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I'm looking for a group to train for ultra marathons with!" I can’t train alone; I don’t want to! I want someone there to push me, to encourage me, and to...
Burning River 100 Race Report: My Wicked Trail
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Burning River 100 Race Report My Wicked Trail My 2018 Burning River 100 Race Report may not look like some of the other race reports you’ve read. I’m not...
DNF Happens Months Before Your Race
Written By George CallahanWhen you toe the line for your first ultra marathon, or any race after, there will be someone running with you that no one else can see. His bib has no number. It simply reads "DNF." He's right there when you start the long journey down the...
What I Learned About Pain At My First 100 Mile Race
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!If a person hasn't experienced physical pain in union with mental and emotional pain, an ultra marathon could be a worthwhile lesson in pain management. What is...
Ultra Marathon Training: Crush Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
Fasted Running Is Your Best Friend: 3 Reasons To Try It
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!For thirteen miles, I felt invincible. For the final three, I wasn't sure I'd finish. I felt like I did near the end of my first 100 mile race, although with much...
The Best Ultra Marathons: Is Yours On The List?
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"What's the best ultra marathon?" Is it the most remote or adventurous like Marathon des Sables, the most challenging like Badwater or the H.U.R.T 100, or is it...
Ultra Marathon DNF: Yes, You Failed. Yes, It’s Okay.
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!I was perusing some online ultra marathon running groups last weekend and came across a post about DNFs in ultra running. DNF stands for "Did Not Finish;" the...
The Pain Cave
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!What is your perspective on ultra marathon running? Adventurous and exhilarating? Calming and therapeutic? Full of pain and suffering? Pain management has much to...
“Find the Time” to Train for Your UltraMarathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I'd love to sign up for an ultra marathon! I just can't find the time to train or be away from my responsibilities. It's just not for someone like me." Find...
An UltraRunner’s Secret Weapon: Patience
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!An ultra marathon demands patience. An ultrarunner must abide by patience. Patience may be the secret weapon missing in your endurance-training arsenal. Welcome...
Why Run An Ultra Marathon? To Find A Taller Peak…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering...
Hitting the Wall in Running
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!The Wall. You've Hit It. Fatigue is the ultimate mental battleground. Your body is pulling one way, and your tapering will is pulling another. Your feelings...
“UltraRunners are Crazy”
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"UltraRunners are crazy." He peers through the trees. "I don't see them." "They're out there, I saw them!" "Wait. Yes! I see them, too! Up that ridge; there!...
Are Ultra Marathons Bad For You?
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Are Ultra Marathons Bad For You? "Boy, That's a Long Distance" I remember the first time someone asked if I ever wanted to run a marathon. My longest run to that...
5 Ultra Marathon Workouts You’re Not Doing
FREE "Be Your Own Culture" Sticker! No Credit Card Required!!5 Ultra Marathon Workouts to challenge your mind: The Wicked Trail The following 5 ultra marathon workouts are not for the faint of heart. They're not for people who are new to fitness...
How NOT To Train For An Ultra Marathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!When Planning Fails I signed up for my first 100 mile ultra marathon riding the high of having just finished my first 50 mile race. I knew 16 weeks was plenty...
Go Farther So You Can Go Further
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The mantra of the ultra marathon runner: Go Farther So You Can Go Further. This idea holds little value to most; physical exertion is understood to be punishment....
Burning River 100 Race Report: My Wicked Trail
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Burning River 100 Race Report My Wicked Trail My 2018 Burning River 100 Race Report may not look like some of the other race reports you’ve read. I’m not...
Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
best-selling Gear
-
Women’s “Dismantle Your Wall” Tech Tee
$34.00 -
Women’s “Comfort Is A Lie” Tech Tee
$34.00 -
Women’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Comfort Is A Lie” Tech Tee
$34.00 -
Men’s “Dismantle Your Wall” Tech Tee
$34.00 -
“Be Your Own Culture” Performance Trucker Hat
$32.00 -
“Comfort Is A Lie” Performance Trucker Hat
$32.00 -
“Go Farther” Post-Race Tee
$25.00
latest articles
DNF Happens Months Before Your Race
Written By George CallahanWhen you toe the line for your first ultra marathon, or any race after, there will be someone running with you that no one else can see. His bib has no number. It simply reads "DNF." He's right there when you start the long journey down the...
What I Learned About Pain At My First 100 Mile Race
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!If a person hasn't experienced physical pain in union with mental and emotional pain, an ultra marathon could be a worthwhile lesson in pain management. What is...
Bel Monte 50 Mile Race Report
Written by George Callahan We didn't expect snow, and we didn't expect my sister's SUV to be front-wheel drive. Weather in the mountains of Virginia is fast-changing and not always perfect in prediction, just like an ultra marathon! My first mountain ultra marathon,...
5 Things Your First Ultra Marathon Will Teach You
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!You've signed up. You've decided the Wicked Trail is meant for you; you want to experience your first ultra marathon and all the joy that comes with conquering,...
Light 2 Light 50 Race Report: First Ultra Marathon Victory
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Ultra marathon running isn't about winning, unless it is. Ultra marathon running is subjective; a person's journey through the darkness, down the Wicked Trail, is...
Ultra Marathon Training: Crush Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
One Week From The Light 2 Light 50 Mile Run
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!My third ultra marathon, in my home state of North Carolina, has nearly arrived. The Light 2 Light 50 Miler will take place one week from today; I haven't run...
Fasted Running Is Your Best Friend: 3 Reasons To Try It
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!For thirteen miles, I felt invincible. For the final three, I wasn't sure I'd finish. I felt like I did near the end of my first 100 mile race, although with much...
The Best Ultra Marathons: Is Yours On The List?
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"What's the best ultra marathon?" Is it the most remote or adventurous like Marathon des Sables, the most challenging like Badwater or the H.U.R.T 100, or is it...
Ultra Marathon DNF: Yes, You Failed. Yes, It’s Okay.
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!I was perusing some online ultra marathon running groups last weekend and came across a post about DNFs in ultra running. DNF stands for "Did Not Finish;" the...
You’re to Blame
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!There are people in this life that are walled in. They're stuck in the parking lot, but they don't even realize it. Over the wall, this wall that surrounds the...
5 Ways to Be Your Own Culture
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I decided to truly embrace this mantra, this mantra of the Wicked Trail, after I bought my husband one of your hats and saw how much he loved it. I wanted to...
An UltraRunner’s Secret Weapon: One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
The Pain Cave
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!What is your perspective on ultra marathon running? Adventurous and exhilarating? Calming and therapeutic? Full of pain and suffering? Pain management has much to...
“Find the Time” to Train for Your UltraMarathon
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"I'd love to sign up for an ultra marathon! I just can't find the time to train or be away from my responsibilities. It's just not for someone like me." Find...