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‘Be Your Own Culture’ Performance Trucker Hat
$32.00 -
‘Comfort Is A Lie’ Performance Trucker Hat
$32.00 -
‘Dismantle Your Wall’ Performance Trucker Hat
$32.00 -
‘Comfort Is A Lie’ UltraCap
$32.00 -
Geometric UltraCap
$32.00 -
‘Dismantle Your Wall’ UltraCap
$32.00 -
‘Comfort Is A Lie’ Strength Tee
$25.00 -
‘Smiley’ Vented UltraCap
$32.00 -
‘Go Farther’ Strength Tee
$25.00 -
Men’s ‘Be Your Own Culture’ Tech Tee
$34.00 -
Women’s ‘Be Your Own Culture’ Tech Tee
$34.00 -
Men’s ‘Dismantle Your Wall’ Tech Tee
$34.00 -
Women’s ‘Dismantle Your Wall’ Tech Tee
$34.00 -
OG ‘Comfort Is A Lie’ Performance Trucker Hat
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blog
Stranded on a Desert Island
Comfort Is A Lie
3 Lessons of a 100 Mile DNF
The Pain Cave: You’re On Stage
Bleed For It
White Knuckles
The Timing of Chaos
Torture Your Faults
Don’t Uber Through Life: An Ultrarunner’s Reflection
My Dirty Hat
Motivation Is Not Real: Run Without It
Ask Yourself One Question
latest articles
Stranded on a Desert Island
Written By George CallahanIt's a silly, simple question. No, it's more than that. It's a question that has tugged at my mind, manipulated my intentions, and directed my actions for a long time. I'm not here to crowd-please or coddle the spaces of others, but the...
Comfort Is A Lie
Written By George CallahanThe man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to be this way? Free of pain. Free from worry. Free from adversity. This must be...
3 Lessons of a 100 Mile DNF
Written By George CallahanI was 8 minutes shy of the 30-hour cut off. It was not how I imagined finishing my first 100 mile ultra marathon. I pictured gritting my teeth, conquering, and smiling across the finish line of that point-to-point race from Cleveland to...
The Pain Cave: You’re On Stage
The pain cave is a place in your mind, but it’s also where people watching you in the ultra marathon draw their greatest strength.
Bleed For It
Written By George Callahan It’s easy to sit on the sidelines and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Why Run An Ultra Marathon? The Taller Peak…
Written By George CallahanI know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering where the race had gone wrong. Stumbling over roots and rocks in the dark, I...
White Knuckles
Written By George CallahanThe blue sky turned grey, the concrete turned to ice, and our wandering eyes, exploring the Virginia mountainsides, turned to the road. The snow fell in clumps and the temperature dropped; the higher our four wheels drove, the whiter my...
The Timing of Chaos
Written By George CallahanHumans instinctually amass resources. It’s hammered into our ancient DNA to acquire and protect. It’s hunger and thirst, wealth and ease; it’s each of these with a propensity to the stimulation of our mind’s reward—pleasure—centers. We’re...
Torture Your Faults
Written By George CallahanMornings are hard. Cold weather is hard. Late nights are hard. Saying no to fun is hard. Nobody asked you to Be Your Own Culture, to chase something intangible and pursue an imagined ideal. You don't have to do whatever hard thing you're...
Don’t Uber Through Life: An Ultrarunner’s Reflection
Written By George CallahanAt mile 70, I said I'm done. I didn't want to go on. The race hadn't gone the way I wanted, and my torched hip was bleeding doubts into my mind. My crew didn't argue, there was no thinking; it was "I'm done" and we were walking away from the...
My Dirty Hat
Written By George Callahan“I thought about buying a new hat, a fresh and clean one, but it wouldn’t be the same. It’s my hat. It knows my struggles on the trail and my successes. I’ve trained and raced with it. It’s tasted sweat and dirt and lots of stream water on...
Motivation Is Not Real: Run Without It
Written By George CallahanTo an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore possibility, their own iron wills, and the limits of their bodies. Ultra marathon...
Ask Yourself One Question
Written By George CallahanMost people, even many hardened by the pursuit of the experience and sensation that is ultra marathon running, lack fulfillment. What is fulfillment, anyway? I’ll let you answer that yourself; most people have a decent idea of what their...
So Long, And Thanks For The Suffering
Written By Michael MoranI chose to do this. Nobody forced me to run 50 miles. Pouring sweat into a paper cup of Gatorade three quarters of the way through the race, I felt like I was about to cave inward. The weight of the last few months, the heat, my wet and muddy...
Instinct For Meaning: My Journey to 100 Miles
Written By George CallahanMeaning is heavy. You’ve felt it. Haven’t you? It’s the highest good of your existence, that place where your passions and curiosities interact musically with the history and future of our world. A chill up your spine, tears in your eyes,...
Are Ultra Marathons Bad For You?
Written By George Callahan"Ultra Marathons Must be Bad for You..." I remember the first time someone asked if I ever wanted to run a marathon. My long runs to that point had probably been a lung-searing 5 miles. I set down the greasy pizza I was eating: "No way!...
Shawn Livingston: Be Somebody’s Pacer
FREE "Be Somebody's Pacer " Sticker! No Credit Card Required!⬇️Read Below⬇️ about Be Somebody's Pacer Written By George CallahanWoke The Monster “He’s a lazy, lying, lost, hopeless drug addict,” Shawn Livingston...
Ultra Runner Candice Burt: Read the Fine Print
Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...
Afraid to Run That Ultra Marathon?
Written By George CallahanWho Is Fear? Fear is a jester. He dances around the hall of greatness and mocks passersby, planting doubts and insecurities in the minds of those peeking in. He sings of their shortcomings; he jokes about their failures. His greatest trick is...
Creation Trail
Written By George CallahanI smell the trees and taste the sun. Have you ever tasted the sun? The hairs on my arms stand at attention as a strange nostalgia envelops me. I haven’t been here before, but its like the ghost of every other explorer who’s helped to pack the...
Gravel
Written By George Callahan Rugged shoes stand before a yellow gate; it reads: Those who know the song. “What song?” I wonder. I step from the parking lot and pass the yellow gate onto the crushed limestone of a logging trail. The trail is worn and rutted and damp, and...
Victims Die Slow
Written By George CallahanCasting Call The Victim strolls through life, uninhibited by his own tragic state, unaware of the folly of his existence. When life goes well, he laughs and sings and is captivated by his circumstances. Life is glorious and wonderful; all is...
One Breath Of Air
Written By George CallahanPeople fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions and most profound daydreams, the talents and skills and experiences you possess,...
Grounded By Home Trails
Written By Michael MoranI’m not lost. I’m grinding to the top of a pine-lined logging road, only 2 miles from the trail head and I know exactly where I am. I’m not a thousand miles away, reading an upside down topo map tea stained with sweat, wondering if I have...
Let’s Cut Back On Tolerance
Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...
Be Your Own Culture
Written By George CallahanWhen a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the highest fulfillment of his or her time on Earth. This person lives in the culture of the...
Cape Cod 50K: A High Five and a Seashell
Written By Michael MoranCape Cod 50K: A High Five and a Seashell By the time I reached mile 28 of the Cape Cod 50k, I had already gone cosmic. I fell on a root, experienced a full body charlie horse, got up, smiled with deep satisfaction, and held my arms out by my...
Barbed Wire
Written By Scott WaldropScott is the Road Runner's Club of America's North Carolina State Representative, an RRCA and New Balance Raleigh Run Coach, and is one of 22 ambassadors for The Herren Project, an organization with the mission to support, inspire, and empower...
Synthetic Trance
Written By Erik Hamilton Back in my day --because all good stories begin this way-- I was a child of the 80's. I wanted it all: the loudest guitars, the longest and biggest hair, the fastest car. Too young to have any of this, I was glued to my drum set, Lego bricks,...
Training and Expectations
Written By George CallahanMost people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and hours they'd have to train, running and strengthening and stretching their way to...
best-selling Gear
-
‘Be Your Own Culture’ Performance Trucker Hat
$32.00 -
‘Comfort Is A Lie’ Performance Trucker Hat
$32.00 -
‘Dismantle Your Wall’ Performance Trucker Hat
$32.00 -
‘Comfort Is A Lie’ UltraCap
$32.00 -
Geometric UltraCap
$32.00 -
‘Dismantle Your Wall’ UltraCap
$32.00 -
‘Comfort Is A Lie’ Strength Tee
$25.00 -
‘Smiley’ Vented UltraCap
$32.00 -
‘Go Farther’ Strength Tee
$25.00 -
Men’s ‘Be Your Own Culture’ Tech Tee
$34.00 -
Women’s ‘Be Your Own Culture’ Tech Tee
$34.00 -
Men’s ‘Dismantle Your Wall’ Tech Tee
$34.00 -
Women’s ‘Dismantle Your Wall’ Tech Tee
$34.00 -
OG ‘Comfort Is A Lie’ Performance Trucker Hat
$32.00
blog
Stranded on a Desert Island
Written By George CallahanIt's a silly, simple question. No, it's more than that. It's a question that has tugged at my mind, manipulated my intentions, and directed my actions for a long time. I'm not here to crowd-please or coddle the spaces of others, but the...
Comfort Is A Lie
Written By George CallahanThe man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to be this way? Free of pain. Free from worry. Free from adversity. This must be...
3 Lessons of a 100 Mile DNF
Written By George CallahanI was 8 minutes shy of the 30-hour cut off. It was not how I imagined finishing my first 100 mile ultra marathon. I pictured gritting my teeth, conquering, and smiling across the finish line of that point-to-point race from Cleveland to...
The Pain Cave: You’re On Stage
Written By George CallahanYou've been there, or heard other runners talk about it. Eighty miles in, chopping away at the distance, trudging uphill and falling downhill toward a distant finish line. Feet aching, knees swollen, hamstrings twitching into a cramp. The...
Bleed For It
Written By George Callahan It’s easy to sit on the sidelines and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
White Knuckles
Written By George CallahanThe blue sky turned grey, the concrete turned to ice, and our wandering eyes, exploring the Virginia mountainsides, turned to the road. The snow fell in clumps and the temperature dropped; the higher our four wheels drove, the whiter my...
The Timing of Chaos
Written By George CallahanHumans instinctually amass resources. It’s hammered into our ancient DNA to acquire and protect. It’s hunger and thirst, wealth and ease; it’s each of these with a propensity to the stimulation of our mind’s reward—pleasure—centers. We’re...
Torture Your Faults
Written By George CallahanMornings are hard. Cold weather is hard. Late nights are hard. Saying no to fun is hard. Nobody asked you to Be Your Own Culture, to chase something intangible and pursue an imagined ideal. You don't have to do whatever hard thing you're...
Don’t Uber Through Life: An Ultrarunner’s Reflection
Written By George CallahanAt mile 70, I said I'm done. I didn't want to go on. The race hadn't gone the way I wanted, and my torched hip was bleeding doubts into my mind. My crew didn't argue, there was no thinking; it was "I'm done" and we were walking away from the...
My Dirty Hat
Written By George Callahan“I thought about buying a new hat, a fresh and clean one, but it wouldn’t be the same. It’s my hat. It knows my struggles on the trail and my successes. I’ve trained and raced with it. It’s tasted sweat and dirt and lots of stream water on...
Motivation Is Not Real: Run Without It
Written By George CallahanTo an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore possibility, their own iron wills, and the limits of their bodies. Ultra marathon...
Ask Yourself One Question
Written By George CallahanMost people, even many hardened by the pursuit of the experience and sensation that is ultra marathon running, lack fulfillment. What is fulfillment, anyway? I’ll let you answer that yourself; most people have a decent idea of what their...
latest articles
Stranded on a Desert Island
Written By George CallahanIt's a silly, simple question. No, it's more than that. It's a question that has tugged at my mind, manipulated my intentions, and directed my actions for a long time. I'm not here to crowd-please or coddle the spaces of others, but the...
Comfort Is A Lie
Written By George CallahanThe man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to be this way? Free of pain. Free from worry. Free from adversity. This must be...
3 Lessons of a 100 Mile DNF
Written By George CallahanI was 8 minutes shy of the 30-hour cut off. It was not how I imagined finishing my first 100 mile ultra marathon. I pictured gritting my teeth, conquering, and smiling across the finish line of that point-to-point race from Cleveland to...
The Pain Cave: You’re On Stage
The pain cave is a place in your mind, but it’s also where people watching you in the ultra marathon draw their greatest strength.
Bleed For It
Written By George Callahan It’s easy to sit on the sidelines and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Why Run An Ultra Marathon? The Taller Peak…
Written By George CallahanI know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering where the race had gone wrong. Stumbling over roots and rocks in the dark, I...
White Knuckles
Written By George CallahanThe blue sky turned grey, the concrete turned to ice, and our wandering eyes, exploring the Virginia mountainsides, turned to the road. The snow fell in clumps and the temperature dropped; the higher our four wheels drove, the whiter my...
The Timing of Chaos
Written By George CallahanHumans instinctually amass resources. It’s hammered into our ancient DNA to acquire and protect. It’s hunger and thirst, wealth and ease; it’s each of these with a propensity to the stimulation of our mind’s reward—pleasure—centers. We’re...
Torture Your Faults
Written By George CallahanMornings are hard. Cold weather is hard. Late nights are hard. Saying no to fun is hard. Nobody asked you to Be Your Own Culture, to chase something intangible and pursue an imagined ideal. You don't have to do whatever hard thing you're...
Don’t Uber Through Life: An Ultrarunner’s Reflection
Written By George CallahanAt mile 70, I said I'm done. I didn't want to go on. The race hadn't gone the way I wanted, and my torched hip was bleeding doubts into my mind. My crew didn't argue, there was no thinking; it was "I'm done" and we were walking away from the...
My Dirty Hat
Written By George Callahan“I thought about buying a new hat, a fresh and clean one, but it wouldn’t be the same. It’s my hat. It knows my struggles on the trail and my successes. I’ve trained and raced with it. It’s tasted sweat and dirt and lots of stream water on...
Motivation Is Not Real: Run Without It
Written By George CallahanTo an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore possibility, their own iron wills, and the limits of their bodies. Ultra marathon...
Ask Yourself One Question
Written By George CallahanMost people, even many hardened by the pursuit of the experience and sensation that is ultra marathon running, lack fulfillment. What is fulfillment, anyway? I’ll let you answer that yourself; most people have a decent idea of what their...
So Long, And Thanks For The Suffering
Written By Michael MoranI chose to do this. Nobody forced me to run 50 miles. Pouring sweat into a paper cup of Gatorade three quarters of the way through the race, I felt like I was about to cave inward. The weight of the last few months, the heat, my wet and muddy...
Instinct For Meaning: My Journey to 100 Miles
Written By George CallahanMeaning is heavy. You’ve felt it. Haven’t you? It’s the highest good of your existence, that place where your passions and curiosities interact musically with the history and future of our world. A chill up your spine, tears in your eyes,...