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Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
The Pain Cave: You’re On Stage
Motivation Is Not Real: Run Without It
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...
Gravel
Written By George Callahan Rugged shoes stand before a yellow gate; it reads: Those who know the song. “What song?” I wonder. I step from the parking lot and pass the yellow gate onto the crushed limestone of a logging trail. The trail is worn and rutted and damp, and...
Victims Die Slow
Written By George CallahanCasting Call The Victim strolls through life, uninhibited by his own tragic state, unaware of the folly of his existence. When life goes well, he laughs and sings and is captivated by his circumstances. Life is glorious and wonderful; all is...
Bleed For It
Written By George Callahan It’s easy to sit on the side and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Ultra Runner Candice Burt: Read the Fine Print
Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...
One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
Let’s Cut Back On Tolerance
Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...
Be Your Own Culture
Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...
Training and Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
best-selling Gear
-
Women’s “Dismantle Your Wall” Tech Tee
$34.00 -
Women’s “Comfort Is A Lie” Tech Tee
$34.00 -
Women’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Comfort Is A Lie” Tech Tee
$34.00 -
Men’s “Dismantle Your Wall” Tech Tee
$34.00 -
“Be Your Own Culture” Performance Trucker Hat
$32.00 -
“Comfort Is A Lie” Performance Trucker Hat
$32.00 -
“Go Farther” Post-Race Tee
$25.00
latest articles
Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
The Pain Cave: You’re On Stage
Are Ultra Marathons Bad For You?
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Are Ultra Marathons Bad For You? "Boy, That's a Long Distance" I remember the first time someone asked if I ever wanted to run a marathon. My longest run to...
Motivation Is Not Real: Run Without It
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...
Gravel
Written By George Callahan Rugged shoes stand before a yellow gate; it reads: Those who know the song. “What song?” I wonder. I step from the parking lot and pass the yellow gate onto the crushed limestone of a logging trail. The trail is worn and rutted and damp, and...
Victims Die Slow
Written By George CallahanCasting Call The Victim strolls through life, uninhibited by his own tragic state, unaware of the folly of his existence. When life goes well, he laughs and sings and is captivated by his circumstances. Life is glorious and wonderful; all is...
Bleed For It
Written By George Callahan It’s easy to sit on the side and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Creation Trail
Written By George CallahanI smell the trees and taste the sun. Have you ever tasted the sun? The hairs on my arms stand at attention as a strange nostalgia envelops me. I haven’t been here before, but its like the ghost of every other explorer who’s helped to pack the...
Why Run An Ultra Marathon? The Taller Peak…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering...
Ultra Runner Candice Burt: Read the Fine Print
Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...
One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
Grounded By Home Trails
Written By Michael MoranI’m not lost. I’m grinding to the top of a pine-lined logging road, only 2 miles from the trail head and I know exactly where I am. I’m not a thousand miles away, reading an upside down topo map tea stained with sweat, wondering if I have...
Let’s Cut Back On Tolerance
Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...
Be Your Own Culture
Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...
Cape Cod 50K: A High Five and a Seashell
Written By Michael MoranCape Cod 50K: A High Five and a Seashell By the time I reached mile 28 of the Cape Cod 50k, I had already gone cosmic. I fell on a root, experienced a full body charlie horse, got up, smiled with deep satisfaction, and held my arms out by my...
Barbed Wire
Written By Scott WaldropScott is the Road Runner's Club of America's North Carolina State Representative, an RRCA and New Balance Raleigh Run Coach, and is one of 22 ambassadors for The Herren Project, an organization with the mission to support, inspire, and empower...
Synthetic Trance
Written By Erik Hamilton Back in my day --because all good stories begin this way-- I was a child of the 80's. I wanted it all: the loudest guitars, the longest and biggest hair, the fastest car. Too young to have any of this, I was glued to my drum set, Lego bricks,...
Training and Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
My Top 3 Ultra Marathon Tips [Mental Hacks]
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!My Three Tips and Tricks for ultra marathoners The top three Tips and Tricks I used in the beginning of my ultra marathon running journey, the three Mind Hacks...
My First DNF: Umstead 100
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Umstead 100, My First DNF: Excuses I'm not one for dramatizing a DNF, let alone my first DNF, so I'll get right to it. My first DNF came at the Umstead 100 Mile...
You DNF Months Before Your Race
Written By George CallahanWhen you toe the line for your first ultra marathon, or any race after, there will be someone running with you that no one else can see. His bib has no number. It simply reads "DNF." He's right there when you start the long journey down the...
Run 100 Miles With No Pain
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!If a person hasn't experienced physical pain in union with mental and emotional pain, an ultra marathon could be a worthwhile lesson in pain management. What is...
Bel Monte 50 Mile Race Report
Written by George Callahan We didn't expect snow, and we didn't expect my sister's SUV to be front-wheel drive. Weather in the mountains of Virginia is fast-changing and not always perfect in prediction, just like an ultra marathon! My first mountain ultra marathon,...
5 Things Your First Ultra Will Teach You
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!You've signed up. You've decided the Wicked Trail is meant for you; you want to experience your first ultra marathon and all the joy that comes with conquering,...
Light 2 Light 50 Race Report
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Ultra marathon running isn't about winning, unless it is. Ultra marathon running is subjective; a person's journey through the darkness, down the Wicked Trail, is...
Light 2 Light 50: One Week Out
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!My third ultra marathon, in my home state of North Carolina, has nearly arrived. The Light 2 Light 50 Miler will take place one week from today; I haven't run...
3 Reasons To Practice Fasted Running
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Fasted Running: Welcome to the Wicked Trail For thirteen miles, I felt invincible. During the final three miles, I wasn't sure I'd finish. I felt like I did near...
The Best Ultra Marathons Aren’t What You Think
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!"What's the best ultra marathon?" Is it the most remote or adventurous like Marathon des Sables, the most challenging like Badwater or the H.U.R.T 100? Rather,...
Ultra Marathon DNF: Yes, You Failed [But It’s Ok]
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!MediocrityI was perusing some online ultra marathon running groups last weekend and came across a post about DNFs in ultra running. DNF stands for "Did Not...
Blame Yourself Blindly: Ultra Runner’s Mentality
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!There are people in this life that are walled in. They're stuck in the parking lot, but they don't realize it. Over the wall, this wall that surrounds the parking...
Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
The Pain Cave: You’re On Stage
Motivation Is Not Real: Run Without It
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...
Gravel
Written By George Callahan Rugged shoes stand before a yellow gate; it reads: Those who know the song. “What song?” I wonder. I step from the parking lot and pass the yellow gate onto the crushed limestone of a logging trail. The trail is worn and rutted and damp, and...
Victims Die Slow
Written By George CallahanCasting Call The Victim strolls through life, uninhibited by his own tragic state, unaware of the folly of his existence. When life goes well, he laughs and sings and is captivated by his circumstances. Life is glorious and wonderful; all is...
Bleed For It
Written By George Callahan It’s easy to sit on the side and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Ultra Runner Candice Burt: Read the Fine Print
Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...
One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
Let’s Cut Back On Tolerance
Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...
Be Your Own Culture
Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...
Training and Expectations
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!Most people running their first, or second, or third ultra marathon carry expectations into the race. They had training expectations; they planned the miles and...
best-selling Gear
-
Women’s “Dismantle Your Wall” Tech Tee
$34.00 -
Women’s “Comfort Is A Lie” Tech Tee
$34.00 -
Women’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Be Your Own Culture” Tech Tee
$34.00 -
Men’s “Comfort Is A Lie” Tech Tee
$34.00 -
Men’s “Dismantle Your Wall” Tech Tee
$34.00 -
“Be Your Own Culture” Performance Trucker Hat
$32.00 -
“Comfort Is A Lie” Performance Trucker Hat
$32.00 -
“Go Farther” Post-Race Tee
$25.00
latest articles
Comfort Is A Lie
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...
The Pain Cave: You’re On Stage
Are Ultra Marathons Bad For You?
Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!Are Ultra Marathons Bad For You? "Boy, That's a Long Distance" I remember the first time someone asked if I ever wanted to run a marathon. My longest run to...
Motivation Is Not Real: Run Without It
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...
Gravel
Written By George Callahan Rugged shoes stand before a yellow gate; it reads: Those who know the song. “What song?” I wonder. I step from the parking lot and pass the yellow gate onto the crushed limestone of a logging trail. The trail is worn and rutted and damp, and...
Victims Die Slow
Written By George CallahanCasting Call The Victim strolls through life, uninhibited by his own tragic state, unaware of the folly of his existence. When life goes well, he laughs and sings and is captivated by his circumstances. Life is glorious and wonderful; all is...
Bleed For It
Written By George Callahan It’s easy to sit on the side and watch it all go by. I’ve done it. You’ve done it. People around you and I do it every single day. There it goes, right now, while you read this. What is it? What is all this going by? Opportunity. Not...
Creation Trail
Written By George CallahanI smell the trees and taste the sun. Have you ever tasted the sun? The hairs on my arms stand at attention as a strange nostalgia envelops me. I haven’t been here before, but its like the ghost of every other explorer who’s helped to pack the...
Why Run An Ultra Marathon? The Taller Peak…
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!I know what it's like to fall asleep while running. I've rested my hands on my knees as I trudged up a rugged trail, 90 miles from the starting line, wondering...
Ultra Runner Candice Burt: Read the Fine Print
Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...
One Breath Of Air
Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...
Grounded By Home Trails
Written By Michael MoranI’m not lost. I’m grinding to the top of a pine-lined logging road, only 2 miles from the trail head and I know exactly where I am. I’m not a thousand miles away, reading an upside down topo map tea stained with sweat, wondering if I have...
Let’s Cut Back On Tolerance
Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...
Be Your Own Culture
Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...
Cape Cod 50K: A High Five and a Seashell
Written By Michael MoranCape Cod 50K: A High Five and a Seashell By the time I reached mile 28 of the Cape Cod 50k, I had already gone cosmic. I fell on a root, experienced a full body charlie horse, got up, smiled with deep satisfaction, and held my arms out by my...