Share this with your badass friends:

5 Ways to Be Your Own Culture

Written By George Callahan

Dec 12, 2018

FREE “Be Your Own Culture” Sticker!

No Credit Card Required!!

Be Your Own Culture
Personal Information
Address


A Quick “Be Your Own Culture” Testimony

“I decided to truly embrace this mantra, this mantra of the Wicked Trail, after I bought my husband one of your hats and saw how much he loved it. I wanted to be the inspiration for a renewal of his interest in fitness. Well, your hat beat me to it. Embracing his own culture was exactly what he needed to dive into not just healthy living, but living for challenge. The first time he wore it to the gym, he came back sweating and smiling, talking about how he felt so different. This hat literally changed his mindset. With ‘Be Your Own Culture’ on his head, he decided to reject the basic exercises his friends always did –biceps and chest, I’m sure– and get uncomfortable. He lifted weights and then spent a long time on the row machine. I fear you may have him (and me!) signing up for an ultra marathon soon. We challenged each other to start running again! Thanks for the hat and keep up the good work, Wicked Trail!”
Be Your Own Culture

What is “Be Your Own Culture?”

When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the highest fulfillment of his or her time on Earth. This person lives in the culture of the common. Men and women, stunted by a victim mentality, who watch success and fulfillment from afar, wondering why life left them behind.

This might be you.

The ‘culture of the common’ is rooted in the mass-marketing of comfort and opinion.

It feeds on these two intangibles, comfort and opinion.

Why are obesity and body positivity such hot topics right now?

And why is impatience accepted as ordinary and why has the easy way become the right way?

Why do people get caught up in monotony, working unfulfilling jobs for an eventual death?

Where is their energy, their excitement for a new day?

Be like this. Act like this. Listen to this. Eat this, drink that. Align with us.

These people, your friends, coworkers, and family, have bought in. They see the success of strangers and feel the radiating opinions of others; they feel stress and taste adversity and seek to balance it with comfort.

Opinions and comfort.

The culture of the Wicked Trail isn’t tangible.

It isn’t discernible to strangers.

People won’t see the way you dress or what you eat or the music you listen to and say “His culture is that of the Wicked Trail!” the way someone might look at an artist or performer or student or person of faith and identify his or her culture.

I speak of a culture of your mind.

To which culture do you adhere? Do you align with others and exist in the monotonous dread of daily life? Do you pursue comfort and obsess over opinion?

Or do you seek the Wicked Trail?

Be Your Own Culture” is the relentless pursuit of the uncommon; it is a rejection of the standards and norms established by a culture that mass-markets comfort and opinion. Complacency and Mediocrity, the thrones of the common men and women, we burn down. Be Your Own Culture is the mindset that nothing is certain except death and our own ability to be whatever we want to be in relation to this death.

Those sitting on the thrones of Complacency and Mediocrity have no say.

They will bask in comfort, the great lie, and die as cowards.

It is detrimental to society that people do not look forward in their lives with goals and vision and adventure. Without the constant pursuit and contemplation of what we might miss, an opportunity to escape the norm and create adventure, we will certainly miss it.

Adhere to the Wicked Trail; decide today, for yourself and for others, to throw off the shackles of comfort and opinions. Abandon expectations, what others think is ‘realistic,’ and live life on your terms, at a highly fulfilled level.

 Start today with these 5 Ways to be Your Own Culture:

1. Abandon Opinion

We live in a culture, the culture of the common, focused on visual. How people look, how people’s belongings appear, and what accolades people possess. Ditch these ideas in your life. Another person, one who does not see your vision, no longer has a say in your action and appearance. It does not matter. When does this come in handy? Show up to work sweaty, with messy hair, because you decided to sell your car and bike to work. Cut possessions out of your life and abandon the build-up of clothing; it’s okay to wear the same clothes twice in a week. Hold off on college; just because others say you should doesn’t mean you must. If your heart isn’t there, pursue a passion of yours in its place. ABANDON OPINION.
Be Your Own Culture | Wicked Trail Running
Be Your Own Culture | Wicked Trail Running

2. Explore Values and Beliefs

Your “Why?” is the only chance you have to break free from the constraints of culture, the culture of mediocrity. Why do you wake up in the morning? What makes you sweat, sends chills down your spine, and brings tears to your eyes? What could you talk about all day? This thing, your “Why?”, is the root of your values and beliefs. Identify it and grab onto it.

3. Identify Cultural Crutches

Cultural crutches are comforts integrated into your life by means of cultural normalcy. These comforts conflict with your values and beliefs, and consequentially your “Why?” Car payments, social outings, alcohol. What do you do to ‘fit in?’ What habits or practices do you engage in merely for appearance or opinion? Not everyone has comforts they lean on that contradict their “Why?” but those who do often have trouble identifying them. Write down your “Why?” and it becomes much easier. If it’s not progressing you toward your “Why?” consider eradicating it.
Be Your Own Culture | Wicked Trail Running
Be Your Own Culture | Wicked Trail Running

4. Pursue the Passion

Your “Why?” identified and rooted in your values and beliefs, cultural crutches abandoned along with opinion, your mind is primed and your environment is right for a revolution of thought. Actionable steps must be formulated by a mind free from opinion and crutch and intertwined with the “Why?” The time for action is at hand.

5. Immerse

Immersion in your “Why?” is the final step to Be Your Own Culture. Upon waking and before going to bed, at every meal and with every social outing, let your “Why?” burn bright. Others don’t have to see it; they don’t have to know about it or understand it. But it’s there. There is something slightly off about your demeanor, the way you carry yourself. Speak with action; speak in the shadows when nobody is around. Immerse yourself in the culture of discomfort, of the pursuit of excellence, of your “Why?”
Be Your Own Culture | Wicked Trail Running

Pursue excellence in mind, body, and spirit. No, not comfort and contentment. Excellence. Be uncommon. Culture tells us to eat for pleasure, spend liberally, and gather mortal items. Find an easier way, look to others for the answer, stay within the lines. Exercise for ‘happiness’ in self-image (why this is toxic), find balance in your life, slow down with age, fit in and align with others.

What’s your response?

Will you fit in and align?

Our answer is this: Find A Wicked Freakin’ Trail 🌲

👊BE YOUR OWN CULTURE👊

Be Your Own Culture | Wicked Trail Running
Be Your Own Culture | Wicked Trail Running
Be Your Own Culture | Wicked Trail Running

FREE "Comfort Is A Lie" Sticker!

No Credit Card Required!!

Personal Information
Address


Comfort Is A Lie

Reading Time: 6 minutes

Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...

One Breath Of Air

Reading Time: 4 minutes

Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...

Be Your Own Culture

Reading Time: 8 minutes

Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...

Motivation Is Not Real: Run Without It

Reading Time: 5 minutes

Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...

Let’s Cut Back On Tolerance

Reading Time: 3 minutes

Written By George CallahanThere are moments in a person’s life when he or she says, “Why am I tolerating this?” He knows he deserves better treatment at work; his skills are undervalued and underutilized. She sees her care and affection wasted in an emotionally absent...

FREE "Comfort Is A Lie" Sticker!

No Credit Card Required!!

Ultra Marathon Blog | Free Sticker
Personal Information
Address


Comfort Is A Lie

Reading Time: 6 minutes

Written By George CallahanFREE "Comfort Is A Lie" Sticker! No Credit Card Required!!The man looks around at his life. Not much to worry about. Not a lot of sweat. No real adversity. "Perfect," he thinks. "I'm comfortable." Isn't life supposed to...

Ultra Runner Candice Burt: Read the Fine Print

Reading Time: 7 minutes

Written By George CallahanMile 92 When I reached mile 92 (shortly before the above picture was taken) of my first 100 mile race, the Burning River 100, I was told I wouldn’t finish. I was almost hoping to miss cut-offs by this point in the race, for someone to pull me...

One Breath Of Air

Reading Time: 4 minutes

Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!People fear what is inside them. I'm not asking you, I'm telling you. You probably fear what is inside you. All of your hopes and dreams, your wildest ambitions...

Be Your Own Culture

Reading Time: 8 minutes

Written By George Callahan FREE "Be Your Own Culture" Sticker! No Credit Card Required!!When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the...

Motivation Is Not Real: Run Without It

Reading Time: 5 minutes

Written By George CallahanFREE "Be Your Own Culture" Sticker! No Credit Card Required!!To an outsider, the ultra marathon community appears to lean on motivation. To the outside world, motivation drives an ultra marathon runner to explore...

%d bloggers like this: