‘Comfort Is A Lie’ Performance Trucker Hat – Black/White


This life is not meant to be easy. It’s meant to be cold. We’re meant to breathe heavy and climb steep switchbacks with shaky hands. We’re meant to explore the highest peaks and deepest valleys of this existence. Comfort Is A Lie, the executioner of all we’re meant to be.

High-quality BOCO ‘Comfort Is A Lie’ hat.

Moisture-wicking, lightweight, breathable, structured hats.

Reminds you to stay goal-oriented and adventurous.

Designed for ultra runners by ultra runners.

In stock

Additional information

Weight 2.6 oz
Dimensions 6 × 6 × 2.5 in

Customer Reviews

Based on 1 review
Judd Fox
Trucker hat

Love these hats. Not only are they stylish but the message is a conversation starter. People ask what does it mean. I buy every one they make.