“Comfort Is A Lie” Performance Trucker Hat

(13 customer reviews)

$32.00

High-quality black and red BOCO technical trucker.

Designed for ultra runners by ultra runners.

35 in stock

Description

Emotional discomfort is blanketed by fatty and sugary foods and alcohol or drugs. Discontentment with status is masked by an appeal for social attention. Anxiety-stricken because of a loss of direction, people dive deeper into spending and accumulating materials: “This is what others have. This is what makes them smile. I am like them. I smile with them.”

It all comes down to Comfort.

Comfort, this cultural shelter of complacency, reeks of death, a victim-mentality.

Draw Comfort’s toxic grips out into the light of day; expose yourself to challenge, to adversity, and run the Wicked Trail.

Comfort Is A Lie…

Additional information

Weight2.6 oz
Dimensions6 × 6 × 4 in

13 reviews for “Comfort Is A Lie” Performance Trucker Hat

  1. Al

    THE best hat to wear while running, lifting, or hanging out. Moisture wicking and fits perfect.

  2. Melissa (verified owner)

    Big fan of this hat! I’ve run about 40 miles in it since getting it and it smells fresh as a daisy, and looks good too. I appreciate its message and enjoy that it raises some eyebrows out and about. Will need to pick up the other one! Also I have a big head and this was plenty comfortable!

  3. Aaron Baldwin

    Nothing bad here. Picked up both this hat and “be your own culture” and couldn’t be happier with them. Great quality and fit. The message is such Great motivation and helps to remind me why I do what I do!

  4. Brad Joyce (verified owner)

    Having a shaved head for the last 15 years means wearing baseball caps all the time. (Got to keep the noggin from getting sunburned!) This means I’ve become quite the hat snob so when I saw Wicked trail came out with there own hats I knew I had to get one but was a little skeptical. Especially since it was a trucker hat. (Over the years, I’ve found most trucker hats are garbage…ill fitting and made of cheap materials. Well, I through caution to the wind and ordered a “comfort is a lie” hat, keeping my fingers crossed it was worth the money. A couple of days later, it arrived and as soon as I took it out of the box, I knew this was a awesome product! The quality is top notch with fantastic stitching of the logo and the wicked trail name. It also has a deep “bowl depth” that sits way down on your head which is one of my requirements for any hat I buy. Do yourself a favor and get one so you can show your support of the wicked trail mindset and ultrarunning community!

  5. John Anthony (verified owner)

    I love Boco Gear hats. I love Wicked Trail Running. This is the perfect combination to get that conversation started to get your friends and running community out of the mainstream thought process and on their own wicked trail. Great job guys, keep it coming.

  6. Harry Uberti (verified owner)

    Great fit and shape. Love the hat, and the philosophy. The personal letter from George and Alex was a nice touch

  7. kumonryan (verified owner)

    Excellent Hat, Fits my big head perfect. Always a bonus when the package comes and someone actually took the time to personally thank you for your purchase.

  8. Dustin A Debonis (verified owner)

    I love this hat. I’ll be wearing it when I run my first Marathon in a couple weeks. It fits and feels great. I will definitely buy from these guys again

  9. Kyle (verified owner)

    Nice quality hat. I can’t wait to get some sweat and mud on it this summer! The note from George and Alex was also really cool, and something you don’t see much of anymore.

  10. Jason (verified owner)

    Amazing quality! Wore this through a 100 miler and held up great! George and Alex, thank you for the note!

  11. Paul Westlake (verified owner)

    Great hat for running. If your comfortable it’s to easy right!

  12. lee (verified owner)

    Great running hat! Love the fit, and look, theres nothing more annoying than having to constantly fiddle with your gear…hard to find a hat that stays put on my head while running. This one does! Very comfortable, and great ventilation. Love the hand written letter, that came with the hat. Great job guys!

  13. Tim Surber (verified owner)

    I got the hat and tech shirt “Comfort is a Lie “ ! Love both , what just a quote that says it all , awesome products I’ll be back for more !

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