“Comfort Is A Lie” Performance Trucker Hat
High-quality blue and red BOCO technical trucker.
Moisture-wicking, lightweight, breathable, structured hats.
Ideal for long trail miles, sitting around a fire, or bouncing around town.
Designed for ultra runners by ultra runners.
Comfort Is A Lie.
Emotional discomfort is blanketed by fatty and sugary foods and alcohol or drugs. Discontentment with status is masked by an appeal for social attention. Anxiety-stricken because of a loss of direction, people dive deeper into spending and accumulating materials: “This is what others have. This is what makes them smile. I am like them. I smile with them.”
It all comes down to Comfort.
Comfort, this cultural shelter of complacency, reeks of death, a victim-mentality.
Draw Comfort's toxic grips out into the light of day; expose yourself to challenge, to adversity, and run the Wicked Trail.
Comfort Is A Lie...