‘Comfort Is A Lie’ UltraCap – Purple


This life is not meant to be easy. It’s meant to be cold. We’re meant to breathe heavy and climb steep switchbacks with shaky hands. We’re meant to explore the highest peaks and deepest valleys of this existence. Comfort Is A Lie, the executioner of all we’re meant to be.

High-quality purple and white BOCO endurance hat.

Lightweight and pack-able. Soft and collapsible.

Flip brim up or leave it relaxed.

Ready for your next endurance race, gym workout, or hiking trip.

Designed for ultra runners by ultra runners.

In stock

SKU: UC-CIAL-02 Categories: , , , Tag:

Additional information

Weight 1.4 oz
Dimensions 4 × 4 × .5 in

Customer Reviews

Based on 13 reviews
Great color!

As with all WTR hats, this one is comfortable to wear, easy to stash in my pocket and has a great mantra for those long hard runs. This one gets bonus points for being my fave color so now I can look coordinated on the trails!

Ashley C. (New Hill, US)
Love it

Perfect fit and color! I get a lot of comments on it, so hopefully drumming up some business for y'all, HA! Thank you, Wicked Trail Running!

Shep (Paradise Valley, US)
Simply Amazing

When I first donned the purple I didn't know whether I had entered an alternate universe or if I simply commanded some new cosmic powers. Either way, I instantly felt energized to shave a much needed 3 seconds off my local legend time to ensure that Larry quit trying to steal it from me every 3 or 4 weeks. Because let's face it....I need every accomplishment I can rack up at this point. Don't get me started on vicarious glory I steal from my children's accomplishments. Regardless, the local legend status notwithstanding, the hat has empowered me to new heights. In FACT, I finally checked out that side overlook everyone has been talking about on All Trails. And let me tell you....it wasn't worth risking my local legend status. But in all seriousness, these hats are comfortable, stylish, breathable and really add panache when you're giving Larry the stink eye through the tracking portal. And we all know he deserves it. He smells like feet.


I love this hat. The message serves as a reminder to myself when I race ultras why I do it, why I'm out there. Beyond the message, the hat itself is very functional and useful. I've raced about 4x in it, (50k, 50m, 50k, and 12 hr) and I have yet to encounter post race chafing or breakouts on my head/ears. The soft brim is great too because I can lift in it without being bother by a stiff bill getting in the way of benching/jerk from the back of the neck, etc. Phenomenal hat. One of my absolute favorites.

Brendan Pettis

Look great, feel great, run great. An all around quality purchase that I highly recommend.