(10 customer reviews)

‘Comfort Is A Lie’ UltraCap

(10 customer reviews)


High-quality black and red BOCO endurance hat.

Lightweight and pack-able. Soft and collapsible.

Flip brim up or leave it relaxed.

Ready for your next endurance race, gym workout, or hiking trip.

Designed for ultra runners by ultra runners.

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Emotional discomfort is blanketed by fatty and sugary foods and alcohol or drugs. Discontentment with status is masked by an appeal for social attention. Anxiety-stricken because of a loss of direction, people dive deeper into spending and accumulating materials: “This is what others have. This is what makes them smile. I am like them. I smile with them.”

It all comes down to Comfort.

Comfort, this cultural shelter of complacency, reeks of death, a victim-mentality.

Draw Comfort's toxic grips out into the light of day; expose yourself to challenge, to adversity, and run the Wicked Trail.

Comfort Is A Lie...

10 reviews for ‘Comfort Is A Lie’ UltraCap

  1. Hannah

    I love this hat. The message serves as a reminder to myself when I race ultras why I do it, why I’m out there. Beyond the message, the hat itself is very functional and useful. I’ve raced about 4x in it, (50k, 50m, 50k, and 12 hr) and I have yet to encounter post race chafing or breakouts on my head/ears. The soft brim is great too because I can lift in it without being bother by a stiff bill getting in the way of benching/jerk from the back of the neck, etc. Phenomenal hat. One of my absolute favorites.

  2. Brendan (verified owner)

    Look great, feel great, run great. An all around quality purchase that I highly recommend.

  3. math.n3rd91 (verified owner)

    I love this hat! Usually when I am running with a hat, I have to readjust it, take it off, put it back on, etc. I didn’t have to touch it once during my run! I am pretty excited about that. I am also really happy with the design and the “comfort is a lie” statement. I couldn’t be happier with this hat!

  4. Will Garland (verified owner)

    I have several running hats. This one is the best I have.

  5. Lauren Longfield (verified owner)

    I love this hate. It’s so light weight you barely notice it on your head and the fit is perfect.

  6. Chris Smith (verified owner)

    Fantastic hat! Perfect for those hot days on the trail when you need to keep the horse flys from eating your brain. Dip it in a cool stream to cool off. Keep the rain out of your eyes. And look cool for those run selfies and finish line photos. This hat is legit and so is the brand. Support WTR and buy this hat!

  7. Olan (verified owner)

    Absolutely love this hat. As someone who typically likes to run in trucker hats, this was a bit of a style change for me…but I am glad I decided to try it out! Aside from comfort and breathability, I absolutely love the versatile brim. I’m comfortable in all sorts of conditions (ie. sun, shade, or rain to name a few) which is a big deal when I am out for hours at a time. I’ve worn it on every run since it came in the mail. Highly recommend.

  8. Barrett McKibben (verified owner)

    Attempt two, computer froze.

    I have the ultra “comfort is a lie” ultracap. And I have the bluish/grey trucker version too. I love them both. The ultra cap for multi variable workouts and runs and the other for hikes.

  9. Joseph Beck (verified owner)

    So, a hat is just a hat. Right? Not so. I have a few running hats and this one is now my favorite. Fit is great, material has a nice feel and is breathable and, not to mention, the look is great; bill up or down … it’s two hats in one.

  10. Stephen Tiek (verified owner)

    Love that hat and the fit. Already had it out for a few test runs and was so light hardly noticed there.

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