‘Comfort Is A Lie’ UltraCap
High-quality black and red BOCO endurance hat.
Lightweight and pack-able. Soft and collapsible.
Flip brim up or leave it relaxed.
Ready for your next endurance race, gym workout, or hiking trip.
Designed for ultra runners by ultra runners.
Emotional discomfort is blanketed by fatty and sugary foods and alcohol or drugs. Discontentment with status is masked by an appeal for social attention. Anxiety-stricken because of a loss of direction, people dive deeper into spending and accumulating materials: “This is what others have. This is what makes them smile. I am like them. I smile with them.”
It all comes down to Comfort.
Comfort, this cultural shelter of complacency, reeks of death, a victim-mentality.
Draw Comfort's toxic grips out into the light of day; expose yourself to challenge, to adversity, and run the Wicked Trail.
Comfort Is A Lie...