‘Comfort Is A Lie’ UltraCap – Purple


This life is not meant to be easy. It’s meant to be cold. We’re meant to breathe heavy and climb steep switchbacks with shaky hands. We’re meant to explore the highest peaks and deepest valleys of this existence. Comfort Is A Lie, the executioner of all we’re meant to be.

High-quality purple and white BOCO endurance hat.

Lightweight and pack-able. Soft and collapsible.

Flip brim up or leave it relaxed.

Ready for your next endurance race, gym workout, or hiking trip.

Designed for ultra runners by ultra runners.

In stock

SKU: UC-CIAL-02 Categories: , , , Tag:

Additional information

Weight 1.4 oz
Dimensions 4 × 4 × .3 in

Customer Reviews

Based on 17 reviews
Howard Cooke
Best running hat I own

Love how lightweight It is and the style. I want to get It in every color.

Jon Rieckmann (Milwaukee, US)
Great trail hat

Loved the dark purple color way and the powerful message. A perfect trail hat to soak up the miles in

MM (Corona, US)
Nailed it!

This hat fits perfectly, is light weight, keeps my head/face cool and shaded, AND is super badass!

Matthew Andrews (Ridgewood, US)
Comfort is a lie hat

This hat is great for long runs and motivation when your feeling comfortable to keep pushing yourself!

Great color!

As with all WTR hats, this one is comfortable to wear, easy to stash in my pocket and has a great mantra for those long hard runs. This one gets bonus points for being my fave color so now I can look coordinated on the trails!