‘Be Your Own Culture’ Performance Trucker Hat


“Be Your Own Culture is the relentless pursuit of the uncommon. It is the mindset that nothing is certain except death and our own ability to be whatever we want in relation to this death.”

High-quality BOCO ultra running trucker hat.

Moisture-wicking, lightweight, breathable, structured hats.

Reminds you to stay goal-oriented and adventurous.

Designed for ultra runners by ultra runners.

Out of stock

Additional information

Weight 2.6 oz
Dimensions 6 × 6 × 1.5 in

Customer Reviews

Based on 38 reviews
W.M. (Charlotte, US)
Be Your Own Culture

I love this hat! It’s cool and comfortable with a positive message. Thanks!

Jesse Matthews (Chester Springs, US)
My favorite hat!

I love this hat so much I had to buy 2! One to run in, one to wear. It’s a great looking hat that I’ve gotten compliments on, but Be Your Own Culture really summarizes my whole philosophy since I’ve been a kid. WTR is a great brand and I’ve loved it since I discovered them. Keep it up!

Anthony Harju (Lake Arrowhead, US)
Great hat!

I really like the style and quality of the hat! Great service with a personalized note in the box. I’d definitely purchase again in the future.

Bear McKibben

In a world that’s trying to make everyone conform to a dependent, lazy, sheep who follows the shepherd to slaughter; be your own culture is the perfect counterbalance.

Don’t pick a side, you be you, true to that and nothing else matters.


Great hat with a great message. This hat has become my go to hat. I would highly recommend, not only for the quality hat but also the signed card included, this is a great touch. Wonderful company and product.