‘Be Your Own Culture’ Performance Trucker Hat


“Be Your Own Culture is the relentless pursuit of the uncommon. It is the mindset that nothing is certain except death and our own ability to be whatever we want in relation to this death.”

High-quality BOCO ultra running trucker hat.

Moisture-wicking, lightweight, breathable, structured hats.

Reminds you to stay goal-oriented and adventurous.

Designed for ultra runners by ultra runners.

In stock

Additional information

Weight 2.6 oz
Dimensions 6 × 6 × 2.5 in

Customer Reviews

Based on 35 reviews

In a world that’s trying to make everyone conform to a dependent, lazy, sheep who follows the shepherd to slaughter; be your own culture is the perfect counterbalance.

Don’t pick a side, you be you, true to that and nothing else matters.


Great hat with a great message. This hat has become my go to hat. I would highly recommend, not only for the quality hat but also the signed card included, this is a great touch. Wonderful company and product.


This is the second hat I have purchased from WTR. These truckers are my go-to hats for running, as everyday wear. They are well made and look great. I cannot wait for more of them to be released!

Jesse Matthews

Love this hat! It's comfortable and high quality, which you don't always get. And of course I love the design and the message. I have been wearing it all of the time. In fact, I might have to order a second one... I haven't run in it because I don't want to get it dirty!

Mark Neilan

Love the fit of my Be Your Own Culture trucker hat! But even more important to me I love the mantra on the hat. Looking forward to purchasing more from Wicked Trail running!