Exciting and Memorable Gear

In the current landscape of run specialty sales, impression and experience are paramount to a customer’s excited loyalty and endorsement.

Brick and mortar running stores must create lasting impressions in the service, staff, and products offered.

Wicked Trail hats are picked up more, generate more intrigue, and get runners talking more than other brands. It’s the designs, the bold and daring mantras, and the performance qualities. It’s the commitment to different, to quality, and to thoughtfulness.

“What does your hat say?”