Be Your Own Culture

Be Your Own Culture is the relentless pursuit of the uncommon. It is the mindset that nothing is certain except death and our own ability to be whatever we want in relation to this death.

When a person embraces mediocrity and settles into a complacent existence, he or she admits an unpreparedness for life and an unwillingness to reach the highest fulfillment of his or her time on Earth. This person lives in the culture of the common. Men and women, stunted by a victim mentality, who watch success and fulfillment from afar, wondering why life left them behind.

Welcome to the Wicked Trail.

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Disappear-on-your-head comfort, bold designs featuring original mantras, and the durability to withstand your next many ultra marathons.