Newest Gear: UPDATED 03/26/21

Find your Wicked Trail…

Our first three Performance Trucker Hats have over 70 five star reviews ⭐⭐⭐⭐⭐

Our friends representing our bold mantras all over the world love three things most: Quality, Originality, and Challenge.

These truckers are moisture-wicking, lightweight, performance hats designed to go with you down the deepest valleys and up the gnarliest switchbacks. They feel great at mile 40, 70, and 90, and look great in your finish line pictures.

The bold mantras are original: Comfort Is A Lie and Dismantle Your Wall are actionable phrases that remind you to stay goal-oriented and adventurous, to not shy away from challenge.

And challenge is what we seek.

Take your new Wicked Trail truckers to mile 100 and beyond. Show them fatigue and darkness, and inspiring victory. Dunk them in cold water, sweat up sunny ridges, and look out from tall mountains in comfort (but not that kind of comfort) and style.

Welcome to the Wicked Trail.

Newest Gear: UPDATED 03/26/21

Find your Wicked Trail…

Our first three Performance Trucker Hats have over 70 five star reviews ⭐⭐⭐⭐⭐

Our friends representing our bold mantras all over the world love three things most: Quality, Originality, and Challenge.

These truckers are moisture-wicking, lightweight, performance hats designed to go with you down the deepest valleys and up the gnarliest switchbacks. They feel great at mile 40, 70, and 90, and look great in your finish line pictures.

The bold mantras are original: Comfort Is A Lie and Dismantle Your Wall are actionable phrases that remind you to stay goal-oriented and adventurous, to not shy away from challenge.

And challenge is what we seek.

Take your new Wicked Trail truckers to mile 100 and beyond. Show them fatigue and darkness, and inspiring victory. Dunk them in cold water, sweat up sunny ridges, and look out from tall mountains in comfort (but not that kind of comfort) and style.

Welcome to the Wicked Trail.